Privacy Notice

Last updated: October 2025

We at Magic Merlin Inc. ("us", "we", or "our") recognize and respect the importance of maintaining the privacy of our customers. [This Privacy Notice describes the types of information we collect from you when you visit our platform and/or use our services thereon (such services, together with the platform, the "services"). "You" means an individual using the services, and "personal data" means any information that refers, is related to, or is associated with an identified or identifiable individual or as otherwise may be defined by applicable law. This Privacy Notice details which personal data we collect when we provide the Services to you.

 

You have no legal obligation to provide us with any personal data. Please note that in certain jurisdictions, your consent is the legal basis for processing of your data.   Note that if you do not provide us with certain personal data, we may not be able to provide you with some or all of the associated services. We are the database controller with respect to the data processed under this Privacy Notice (although we might be processors of certain data processed on behalf of our Customers – for example data about their personnel).

 

 

1.         Personal Data We Collect

 

1.1.              Communications. When you send us a message through the contact form on our platform or by other means, request information from us, sign up for our email list, complete online forms, or contact us for any other reason we collect any data you provide, such as your name, company, email, and the content of your message.

 

1.2.              Registration Data. In order to use our services, you will be required to register and provide us with certain personal data, such as your name, email address and phone number. If you access our platform using a third-party login service (such as Google / Social media account etc.]), we also receive personal data about you from that third-party service,. Please check such third-party’s policies in order to understand what information we receive.

 

1.3.              Payment Information. If you make a purchase through the platform, you will be asked to provide us and/or our third party payment processor details regarding the payment instrument you choose to use, for example: CC number, name, expiration date, cvv, billing address, id number, token language etc. In order to identify your transaction, we may receive a token from our third party payment processor, which serves as a unique identifier  for the transaction, allowing us to track and manage the transaction, without directly holding your entire payment instrument data.

 

 

1.4.              You Materials. We also collect publicly available materials including images and/or pictures and/or photos and/or documents from your social media accounts and/or websites or other content provided by you in various formats ("Your Content").

 

 

1.5.              Activity and System Data (including Cookies). In addition, when you use the platform, we may gather certain information automatically about your computer or mobile device, such as your operating system, your IP address, device ID, as well as your browsing history and any other information regarding your use, viewing, and purchase history on our platform. This data is also collected via cookies (for more information, see cookies section below).

 

1.6.              Geo Location. We may process your (device) geo-location, subject to your consent as may be required by applicable law.

 

1.7.              Job Applications. If you apply for a job with us, we collect the information you provide as part of your application and during the course of the application process. This may include your name, contact details, resume, recommendations, and any other information we may request or that you choose to share with us. We may also collect any data as available on your social media accounts, if relevant. If the application is provided via a third party service (e.g LinkedIn) we will also get any data available therefrom.

 

 

2.         How We Use Your Personal Data

 

2.1.              General. We and any of our trusted third-party subcontractors and service providers use the personal data we collect from and about you for any of the following purposes: (1) to provide you with the services; (2) to respond to your inquiries or requests, contact and communicate with you; (3) to develop new products or services and conduct analyses to improve our current content, products, and services; (4) to provide you with customized content, targeted offers, and advertising on the platform, on other third-party sites or apps you may visit, or via e-mail, based upon your shopping history and usage of products you have previously purchased/the content on our platform on which you have clicked / your preferences; (5) to contact you with informational newsletters and promotional materials relating to our platform and services; (6) to review the usage and operations of our platform and services; (7) to use your data in an aggregated, non-specific format for analytical purposes (as detailed below); (8) to prevent fraud, protect the security of our platform and services, and address any problems with the platform and/or services; (9) to provide customer support; (10) to process your job application; (11) to analyze effectiveness and improve recruiting efforts; and (12) for the management and strategy development of our business, including to act upon our customer retention efforts, including predicting customer preferences (including their desire to terminate their engagement with us) and identify trends and preferences in the market and among customers;

 

2.2.              Statistical Information and Analytics. We and/or our service providers use analytics tools to collect and analyze information about the use of the services, such as how often users visit the platform, what pages they visit when they do so, and what other sites and mobile applications they used prior to visiting the platform. By analyzing the information we receive, we may compile statistical information across a variety of platforms and users. This helps us improve our services by allowing us to identify new trends and customer needs, which in turn allows us to consider new products and services or tailor existing products and services accordingly.  As part of our use of analytic tools, we may use Google Analytics. You can find more information about how Google collects information and how you can control such use at https://policies.google.com/technologies/partner-sites.

 

3.         Sharing the Personal Data We Collect. We share your information, including personal data, as follows:

 

3.1.              Access-Holders. Various persons at the Company who have a need to access your personal data, have such access. It is hereby clarified that the identity and/or type of access-holders may change from time to time in accordance with our business needs. In case there is a material change in the types of access-holders, we will use commercially reasonable efforts to update you about such change.

 

3.2.              Affiliates. We share information, including your personal data, with our affiliated companies, where this is necessary to provide you with our products and services, and for business management purposes.

 

3.3.              Service Providers and Subcontractors. We disclose information, including personal data we collect from and/or about you, to our trusted service providers and subcontractors, who use such information to: (1) help us provide you with the services; (2) aid in their understanding of how users are using our services; (3) for the purpose of direct marketing (see above for more details).

 

 

 

3.4.              International Transfers. By accepting this Privacy Notice, you acknowledge and agree that we may use subcontractors and service providers who are located in countries other than your own and may send them information we receive (including personal data). All of our subcontractors and service providers will be subject to non-disclosure and non-use obligations.

 

3.5.              Business Transfers. Your personal data may be disclosed as part of, or during negotiations of, any merger, sale of company assets or acquisition (including in cases of liquidation). In such case, your personal data shall continue being subject to the provisions of this Privacy Notice.

 

3.6.              Law Enforcement Related Disclosure. We may share your personal data with third parties: (i) if we believe in good faith that disclosure is appropriate to protect our or a third party's rights, property or safety (including the enforcement of the Terms and this Privacy Notice); (ii) as is necessary to comply with any legal and/or regulatory obligation; or (iii) when required by subpoena, court order or the order of another governmental or law enforcement authority.

 

3.7.              Legal Uses. We may use your personal data as required or permitted by any applicable law, for example, to comply with audit and other legal requirements.

 

3.8.              Advertisers. When you click on an ad, whether or not it's on our platform, the relevant advertiser will be alerted that someone has visited the page on which the relevant advertisement was displayed, and may be able to identify that it was you by using certain mechanisms, like cookies. We share personal data with such advertisers as follows: (i) with your consent (ii) hashed IDs and/or device identifiers; and/or (iii) personal data available to all users of our platform and/or services, such as profile data and other information you make available. Advertisers are able to combine the personal data they collect independently with the personal data we share. In such cases, we try to contractually obligate such advertisers to obtain your explicit consent before doing so.

                                                                                                                                             

 

4.     Security. We make efforts to follow generally accepted industry standards to protect the personal data submitted to and collected by us, both during transmission and once we receive it. However, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security. As the security of information depends in part on the security of the computer you use to communicate with us and the security you use to protect user IDs and passwords, please take appropriate measures to protect this information.

 

5.     Your Rights. Subject to applicable law, you may request to access any personal data you have provided to us and request that such personal data be corrected, updated, or deleted. You may have additional rights, depending on your country of residence. You may exercise such rights by emailing us at help@hey-merlin.com. Please note that if the personal data you wish to access or correct is data that belongs to the Customer, you may need to request access or correction from such Customer, with which your data is associated.

 

6.         Data Retention Subject to applicable law, we retain personal data as necessary for the purposes set forth above and then delete the personal data once we deem it is no longer necessary for these purposes. In some circumstances, however, we may store your personal data for longer periods of time, for instance where we are required to do so in accordance with legal, regulatory, tax, audit, accounting requirements and so that we have an accurate record of your dealings with us in the event of any complaints or challenges, or if we reasonably believe there is a prospect of litigation relating to your personal data or dealings.

 

7.         Cookies and Similar Technologies. We use cookies and similar technologies for a number of reasons, including to help personalize your experience and to personalize the ads we serve you. Third parties through which we provide the services and/or our business partners may be placing and reading cookies on your browser or using web beacons to collect information in the course of advertising being served on different websites. When visiting this platform, you shall be notified of the use and placement of cookies and other similar technologies on your device as specified herein.

 

7.1.              What are Cookies? A cookie is a small piece of text that is sent to a user's browser or device. The browser provides this piece of text to the device of the originating user when this user returns.

 

7.1.1.        A "session cookie" is temporary and will remain on your device until you leave the platform.

7.1.2.        A "persistent" cookie may be used to help save your settings and customizations across visits. It will remain on your device until you delete it.

7.1.3.        First-party cookies are placed by us, while third-party cookies may be placed by a third party. We use both first- and third-party cookies.

7.1.4.        We may use the terms "cookies" to refer to all technologies that we may use to store data in your browser or device or that collect information or help us identify you in the manner described above, such as web beacons or "pixel tags".

 

7.2.              How We Use Cookies. We use cookies and similar technologies for a number of reasons, as specified below.

 

The specific names and types of the cookies, web beacons, and other similar technologies we use may change from time to time. However, the cookies we use generally fall into one of the following categories:

 

 

Additionally, cookies may be placed in messages we send in order to track your interaction with such emails.

 

7.3.              How to Adjust Your Preferences. Most web browsers are initially configured to accept cookies, but you can change this setting so your browser either refuses all cookies or informs you when a cookie is being sent. In addition, you are free to delete any existing cookies at any time. Please note that some features of the services may not function properly when cookies are disabled or removed. For example, if you delete cookies that store your account information or preferences, you will be required to input these each time you visit.

 

7.4.              Device Settings. By changing your device settings, you can prevent your device's ad identifier being used for interest-based advertising, or you can reset your device's ad identifier. Typically, you can find the ad identifier settings under "privacy" or "ads" in your device's settings, although settings may vary from device to device. Adjusting your preferences as described in this section herein does not mean you will no longer receive advertisements; it only means the advertisements that you do see will be less relevant to your interests.

 

8.         Third-Party Applications and Services. All use of third-party applications or services is at your own risk and subject to such third party's terms and privacy policies. We do not take any responsibility for the performance of other services.

 

9.         Communications. We reserve the right to send you service-related communications, including service announcements and administrative messages, without offering you the opportunity to opt out of receiving them. Should you not wish to receive such communications, you may cancel your account.

 

10. Children. We do not knowingly collect personal data from children under the age of eighteen (18). In the event that you become aware that an individual under the age of eighteen (18) has enrolled without parental permission, please advise us immediately.

 

11.   Access to Content after Death. Where permitted by applicable law, you may leave instructions on how your account and User Content should be handled after your death (for example, by using any in‑product legacy/nominee tool we offer or through a valid will or other legal document). If no such instructions exist, a person legally authorized to act on your behalf (such as an executor or administrator) may request access to, copies of, deletion of, or closure of your account, subject to our verification requirements, technical limitations, and our need to protect the privacy and rights of other users. We may be unable to disclose certain content or metadata, and we will only act where required or permitted by law and our terms. To submit instructions or a post‑death request, contact us at help@hey-merlin.comand include proof of authority and relevant documentation.

 

12. Changes to the Privacy Notice. We may update this Privacy Notice from time to time to keep it up to date with legal requirements and the way we operate our business, and we will place any updates on this webpage. Please come back to this page every now and then to make sure you are familiar with the latest version. If we make material changes to this Privacy Notice, we will seek to inform you by notice on our platform or via email.

13.   Comments and Questions. If you have any comments or questions about this Privacy Notice or if you wish to exercise any of your legal rights as set out herein, please contact us at help@hey-merlin.com.